Announcing the Next Step in Oribe’s Journey

It is with great pride and much excitement that Luxury Brand Partners announces the sale of Oribe Hair Care to Kao USA Inc., a wholly owned subsidiary of Kao Corporation, a leading beauty company with brands that are recognized around the world. After ten years of taking the professional hair care segment by storm Oribe will be joining the Kao Salon Division portfolio of innovative brands. While this next step in the journey solidifies Oribe on a global scale, the brand will hold steadfast to its unique heritage, innovative culture and white-glove customer care. LBP will continue to create award-winning, artist-driven products and bring unprecedented education to the industry with R+Co, Smith & Cult, IGK, V76 and Pulp Riot.

For questions about this transition, please reach out to [email protected].


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