When developing IN COMMON Beauty, we used that same unapologetic, feel-good ethos that we infused in 901 – to create a community that celebrates every stylist and every consumer for their perfect uniqueness.” – Nikki and Riawna

IN COMMON is an INclusive luxury hair care treatment brand that’s undeniably shareable. Rooted in common ground, truth and free spirit, our formulations are derived from a place of authenticity and innovation to create better-for-you products that instantly transform hair and magnify your natural glow. Because you’re more than just a hair type.

Complex in design but simple to use, our products deliver transformative, effective results that magnify your hair’s natural glow. With formulas derived from a place of authenticity and innovation, we seek out better-for-you ingredients without compromising quality or performance. We believe the perfect balance for the conscious beauty consumer lies in the synergy between nature and science.

Our promise is to create products designed to improve the health of your hair so you can enjoy effortless style. Because healthy hair has no competition.

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