Luxury Brand Partners – Artist Driven Beauty Brands

Terms & Conditions

Last updated: August 31, 2026

THESE TERMS OF USE INCLUDE A CLASS ACTION WAIVER, A JURY TRIAL WAIVER, AND A BINDING INDIVIDUAL ARBITRATION AGREEMENT TO RESOLVE DISPUTES. IN ARBITRATION THERE IS LESS DISCOVERY AND APPELLATE REVIEW THAN IN COURT. DETAILS ARE SET FORTH IN SECTIONS 16 AND 17, BELOW. PLEASE REVIEW CAREFULLY.

Welcome to the Luxury Brand Partners, LLC (“LBP” or “Company”) website (“we”, “us” or “our” as used in these Terms of Use may include LBP’s subsidiary companies and their websites. Please read these terms of use (“Terms of Use”) carefully before using the “www.luxbp.com”, or any related websites (collectively, “Website”) provided by LBP. LBP provides the content and services available on the Website to you subject to the following terms of use (“Terms of Use”).

Please read these Terms of Use carefully before using the Website. If you do not agree to these Terms of Use, please do not use the Website. By creating an Account or otherwise accessing or using the Website, you acknowledge and agree to follow and be bound by these Terms of Use.

Please also review our Privacy Policy, which also governs your use of the Site, as well as the Privacy Policy, Messaging Terms & Conditions and any other terms and conditions and/or policies which you may find throughout our Website in connection with certain functionality, features or promotions as well as customer service (collectively the “Terms of Service”) fully and carefully before using the Website and/or the services, features, content, applications, or products offered by LBP (together with the Website, the “Services”).

These Terms of Service set forth the legally binding terms and conditions for your use of the Website and Services. We may add additional Sites from time to time as we expand our product offerings and these Terms of Service govern your use of our Websites and your conduct, regardless of the means of access.

1. Site Intended Audience
This Website is intended for and directed to residents of the United States. This Website is not intended for anyone under the age of 13. You must be 18 years old or the age of majority in your jurisdiction in order to make a purchase on our Website. By accessing or using the Website, you are acknowledging that you have read, understand, and agree, without limitation or qualification, to be bound by these Terms of Service. We may, in our sole discretion, refuse to offer the Services to any person or entity and change its eligibility criteria at any time.

2. Product Information and Services for Personal Use
The products displayed on the Website can be ordered and delivered only within the U.S. LBP products displayed on the Site may be available in select retail stores around the U.S. and certain foreign markets. All prices displayed on luxbp.com are quoted in U.S. Dollars and are valid and effective only in the U.S. All material and information presented on the Website or by LBP is intended to be used for personal or informational purposes only. The statements made about any of our products by the manufacturers have not been evaluated by the U.S. Food and Drug Administration or any other government agency and the results reported, if any, may not necessarily occur in all individuals. All products should be used strictly in accordance with their instructions, precautions and guidelines. The statements and products sold through LBP are not intended to cure, treat, diagnose, or prevent any condition or disease, or to serve as a substitute for professional medical advice. If you are in need of medical attention please consult a physician immediately. The products and services available on the Website, and any samples thereof LBP may provide to you, are for personal use only. You may not sell or resell any of the products or services, or samples thereof, you purchase or otherwise receive from us. We reserve the right, with or without notice, to cancel or reduce the quantity of any order to be filled or products or services to be provided to you that we believe, in our sole discretion, may result in the violation of our Terms of Service. Except where prohibited by law, LBP may limit the number of products available for purchase, at our sole discretion.

3. Purchase Related Policies and Procedures
Please review policies and procedures related to purchases you make through the Website (such as order processing, shipping and handling, returns and exchanges) here.

4. Registration
You may choose to sign up to become an LBP registered customer, you must register for an account on luxbp.com (an “Account”). You must provide accurate and complete information and keep your Account information updated. You are responsible for maintaining the confidentiality of your Account and for restricting access to your computer. You agree to accept responsibility for all activities that occur under this Account. You agree to provide only accurate, truthful information and you shall not select or use as a username a name of another person with the intent to impersonate that person or use any false or inaccurate information when registering for an Account. You may never use another person’s user account or registration information for the Services without permission. You must notify LBP immediately of any breach of security or unauthorized use of your Account. You should never publish, distribute, or post login information to your Account. For any issues relating to your Account please contact [email protected].

5. Accuracy of Information
We attempt to be as accurate as possible when describing our products on the Website; however, to the extent permissible by law, we do not warrant that the product descriptions, colors, information or other content available on the Website are accurate, complete, reliable, current, or error-free. This Website may contain typographical errors or inaccuracies and may not be complete or current. LBP therefore reserves the right to correct any errors, inaccuracies or omissions (including after an order has been submitted) and to change or update information at any time without prior notice. Please note that such errors, inaccuracies or omissions may relate to pricing and availability, and we reserve the right to cancel or refuse to accept any order placed based on incorrect pricing or availability information. We apologize for any inconvenience. This Website is provided free of charge and on that basis we have no obligation to provide any maintenance or support services in relation to it and we are not responsible for any loss or damage you may suffer as a result of any failure by us to maintain or update the Site.

6. Content and Availability
For the purposed of these Terms of Service, the term “Content”, includes, without limitation, information, data, text, video, written posts, comments, graphics, icons, images, audio clips, software and any other features made available or accessible on or through use of the Website. You acknowledge all Content is the property of LBP, our affiliates, partners or licensors and is protected by United States and International copyright laws. All Content accessed by you using the Website is at your own risk and you will be solely responsible for any damage or loss to you or any other party resulting therefrom.

LBP does not guarantee that any Content will be made available on the Website. LBP reserves the right to, but does not have any obligation to, (i) remove, edit or modify any Content in our sole discretion, at any time, without notice to you and for any reason (including, but not limited to, upon receipt of claims or allegations from third parties or authorities relating to such Content or if we are concerned that you may have violated these Terms of Service), or for no reason at all, and (ii) to remove or block any Content from the Services. You agree not to sell, license, rent, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit, modify or create derivative works from any content or materials on the Website.

The trademarks, logos, and service marks displayed on the Website (collectively, the “Marks”) are the registered and unregistered marks of LBP, our affiliates, partners or licensors, in the United States and other countries, and are protected by United States and international trademark laws. All rights not granted under these Terms are reserved by LBP.

7. Limited License
We grant you a limited, revocable, non-transferable and non-exclusive license to access and make personal use of the Website. Use of the Website includes accessing, browsing, or registering. This limited license does not include the right to: (a) republish, redistribute, transmit, sell, license or download the Website or any and/or all Content (except caching or as necessary to view the Website); (b) make any use of the Website or any and/or all Content other than personal use; (c) modify, reverse engineer or create any derivative works based upon either the Site or any and/or all Content; (d) collect account information for the benefit of yourself or another party; (e) use software robots, spiders, crawlers, or similar data gathering and extraction tools, or take any other action that may impose an unreasonable burden or load on our infrastructure; (f) “stalk” or otherwise harass including advocating harassment of another, or harm any third party; (g) intentionally violate any applicable local state, national or international law; (h) engage in or make in unsolicited or unauthorized advertising, solicitation or promotional material. LBP reserves the right, at any time, without notice and in its sole discretion, to terminate your license or right to use the Services or Website and to block or prevent your future access to and use of the Services and Website. LBP may access, preserve and disclose your account information and Content if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to (i) comply with legal process; (ii) enforce these Terms of Service, (iii) respond to any claims that any Content violates the rights of third parties, (iv) respond to your requests for customer services, or (v) protect the rights, property or personal safety of LBP (and its employees), its users and the public.

8. Your Obligations and Responsibilities
In the access or use of the Website, you shall comply with these Terms of Service and the special warnings or instructions for access or use posted on the Website. You shall act always in accordance with the law, custom and in good faith. You may not use the Website for commercial purposes. Users of this Website may not use this Website in order to transmit, distribute, store or destroy material in (i) a manner that will infringe the copyright, trademark, trade secret or patent or other intellectual property rights of other or violate the privacy or publicity or personal rights of others; (ii) in violation of any applicable law or regulations; or (iii) that is libelous, abusive, threatening, defamatory or obscene. You may not make any change or alteration to the Website or any Content or services that may appear on this Website and may not impair in any way the integrity or operation of the Website. WITHOUT LIMITING THE GENERALITY OF ANY OTHER PROVISION OF THESE TERMS OF SERVICE, IF YOU DEFAULT NEGLIGENTLY OR WILLFULLY IN ANY OF THE OBLIGATIONS SET FORTH IN THESE TERMS OF SERVICE, YOU SHALL BE LIABLE FOR ALL THE LOSSES AND DAMAGES THAT THIS MAY CAUSE TO LBP, ITS PARENT COMPANY, AFFILIATES, PARTNERS OR LICENSORS.

9. Third Party Content
We are not responsible for the content of third-party websites or content (“Third Party Content”) linked to or from the Website. LBP does not monitor, approve or have any control over any Third-Party Content and the inclusion of any does not imply any association, endorsement, or relationship between us, our parent company, affiliates or our partners of the referenced content, product, service, or supplier. Your linking to or from any off-website pages or other websites is at your own risk. We are in no way responsible for examining or evaluating, and we do not warrant the offerings of, off-website pages or any other websites linked to or from the Website, nor do we assume any responsibility or liability for the actions, content, products, or services of such pages and websites, including, without limitation, their privacy policies and terms and conditions. You should carefully review the terms and conditions and privacy policies of all off-website pages and other websites that you visit.

10. Special Features, Functionality and Events
The Website may offer certain special features and functionality or events (such as contests, sweepstakes or other offerings) which may (a) be subject to terms of use, rules and/or policies in addition to or in lieu of these Terms of Service; and (b) be offered by us or by third parties. If so, we will notify you of this and if you choose to take advantage of these offerings, you agree that your use of those offerings will be subject to such additional or separate terms of use, rules and/or policies.

11. Submissions
It is our policy to decline unsolicited suggestions and ideas. Notwithstanding our policy with regard to unsolicited suggestions and ideas, any inquiries, feedback, suggestions, ideas or other information you provide us (collectively, “Submissions”) will be treated as non-proprietary and non-confidential. Subject to the terms of our Privacy Policy, by transmitting or posting any Submission, you hereby grant us full ownership of the Submission as if we had created, developed and posted the Submission for our own purposes. We reserve the right to copy, use, reproduce, modify, adapt, translate, publish, license, distribute, sell or assign the Submission in any way as we see fit, including but not limited to copying in whole or in part, creating derivative works from, distributing and displaying any Submission in any form, media, or technology, whether now known or hereafter developed, alone or as part of other works, or using the Submission within or in connection with our products or services. You also acknowledge that your Submission will not be returned and we may use your Submission, and any ideas, concepts or know how contained therein, without payment of money or any other form of consideration, for any purpose including, without limitation, developing, manufacturing, distributing and marketing products. If you make a Submission, you represent and warrant that you own or otherwise control the rights to your Submission. You further represent and warrant that such Submission does not constitute or contain software viruses, commercial solicitation, chain letters, mass mailings, or any form of “spam”. You may not use a false email address, impersonate any person or entity, or otherwise mislead us as to the origin of any Submission. You agree to indemnify us for all claims arising from or in connection with any claims to any rights in any Submission or any damages arising from any Submission. None of the Content that you submit shall be subject to any obligation of confidence on the part of LBP, its parent company, agents, affiliates, partners or third-party service providers and their respective directors, officers and employees. Under no circumstances will we be liable in any way for any Submissions, including, without limitation, for any errors or omissions in any Submissions, or for any loss or damage of any kind incurred by you as a result of the use of any Submissions transmitted, uploaded, posted, e-mailed or otherwise made available via the Website. You hereby waive all rights to any claims against us for any alleged or actual infringements of any proprietary rights, rights of privacy and publicity, moral rights, and rights of attribution in connection with the Submissions. Without limiting the generality of the foregoing or any other provision of these Terms of Service, we have the right to remove any submissions or user content that violates these Terms of Service or is otherwise objectionable and we reserve the right to refuse service and/or terminate Accounts without prior notice for any users who violate these Terms of Service or infringe the rights of others.

12. Mobile Features
We may offer features and services that are available to you via mobile phone. These features and services may include, without limitation, the ability to browse the Website from your mobile device, upload content to the Website, receive messages from the Website, download applications to your mobile phone or access Website features (collectively, the “Mobile Features”). When you use the Mobile Features standard data or messaging fees may apply or be charged by your carrier. Your carrier may restrict certain features of the Website, please contact your carrier with questions regarding any issues.

13. Disclaimer of Warranties; Limitation of Liability
THE SITE AND ITS CONTENT AND SERVICES ARE PRESENTED “AS IS.” WE MAKE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WHATSOEVER, EXPRESS OR IMPLIED, IN CONNECTION WITH THESE SITE TERMS OF SERVICE OR THE WEBSITE OR ITS CONTENTS OR SERVICES. YOU AGREE THAT WE WILL NOT BE RESPONSIBLE OR LIABLE IN CONTRACT, WARRANTY OR IN TORT (INCLUDING NEGLIGENCE) FOR ANY (a) INTERRUPTION OF BUSINESS; (b) ACCESS DELAYS OR ACCESS INTERRUPTIONS TO THE WEBSITE; (c) DATA NON-DELIVERY, MISDELIVERY, CORRUPTION, DESTRUCTION OR OTHER MODIFICATION; (d) LOSS OR DAMAGES OF ANY SORT INCURRED AS A RESULT OF DEALINGS WITH OR THE PRESENCE OF OFF-WEBSITE LINKS ON THE WEBSITE; (e) COMPUTER VIRUSES, SYSTEM FAILURES OR MALFUNCTIONS WHICH MAY OCCUR IN CONNECTION WITH YOUR USE OF THE WEBSITE, INCLUDING DURING HYPERLINK TO OR FROM THIRD PARTY WEBSITES (f) ANY INACCURACIES OR OMISSIONS IN CONTENT OR (g) EVENTS BEYOND OUR REASONABLE CONTROL. FURTHER, WE WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH THE USE OF THE WEBSITE. THIS IS A COMPREHENSIVE LIMITATION OF LIABILITY THAT APPLIES TO ALL DAMAGES OF ANY KIND, INCLUDING BUT NOT LIMITED TO, ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, LOSS OF DATA, INCOME OR PROFIT, LOSS OF OR DAMAGE TO PROPERTY AND CLAIMS OF THIRD PARTIES.

If any part of these warranty disclaimers or limitations of liability is found to be invalid or unenforceable for any reason or if we are otherwise found to be liable to you in any manner, then our aggregate liability for all claims under such circumstances shall not exceed the amount paid by you to the Company through the Site during the prior twelve (12) months.

Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for damages. Accordingly, some of the above indemnities, limitations, and disclaimers may not apply to you. To the extent we may not, as a matter of applicable law, disclaim any warranty or limit our liability, the scope and duration of such warranty and the extent of our liability will be the minimum permitted under such law.

14. Indemnification
You agree to defend, indemnify and hold LBP (and its parent company, affiliates, officers, directors, agents, licensors, employees and third-party providers), from and against all expenses, damages, demands, losses, liabilities, and costs, including reasonable legal fees, arising out of or resulting from (a) your misuse of the Website or Services; (b) your violation of any of the Terms of Service; (c) a breach of your representations and warranties set forth herein; (d) your violation of any law or the rights of a third party (including, without limitation, any copyright, property or privacy right); or (e) any claim that any Content you submitted caused damage to a third party. This indemnification obligation will survive the termination of the Terms of Service and your misuse of the Site(s) and Services. You also agree to indemnify us for any loss, damages, or costs, including reasonable attorneys’ fees, resulting from your use of software robots, spiders, crawlers, or similar data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure.

15. Waiver; Remedies
The failure of LBP to partially or fully exercise any rights or the waiver of LBP of any breach of these Terms of Service by you shall not prevent a subsequent exercise of such right by LBP or be deemed a waiver by LBP of any subsequent breach by you of the same or any other term of these Terms of Service. The rights and remedies of LBP under these Terms of Service and any other applicable agreement between you and LBP shall be cumulative, and the exercise of any such right or remedy shall not limit our right to exercise any other right or remedy.

16. Dispute Resolution
PLEASE READ THIS SECTION CAREFULLY- IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT TO HAVE A JURY HEAR YOUR CLAIMS. IT CONTAINS PROCEDURES FOR MANDATORY BINDING ARBITRATION AND A CLASS ACTION WAIVER.

For purposes of this Section (Dispute Resolution), “LBP,” shall include its subsidiaries, affiliates, agents, employees, predecessors in interest, successors, and assigns.

If you and LBP have a Dispute (defined below) and our customer service team is unable to resolve the concern, you and LBP agree to make a good faith effort to resolve it informally prior to initiating a formal arbitration proceeding. The party that intends to initiate an arbitration proceeding must first send a verified Notice to the other party that describes the Dispute. The Notice must include the initiating party’s name and contact information (address, telephone number, and email address), sufficient information to enable the other party to identify any transaction at issue; and a detailed description of (1) the Dispute, (2) the nature and basis of the claims, and (3) the nature and basis of the relief sought, with a detailed calculation. Your Notice shall be sent by email to: [email protected] or by mail to: LBP, Inc., Attn: General Counsel 331 NW 26th St. Ste 103, Miami, FL 33127. You must personally sign the Notice. LBP’s Notice shall be sent to the most recent contact information we have on file for you. If requested by the party that receives the Notice, the other party must personally appear at and participate in a telephone settlement conference (if a party is represented by counsel, counsel may also participate) to discuss the Dispute. If the Dispute is not resolved within sixty (60) days after receipt of the Notice (which period can be extended by agreement of the parties), you or LBP may commence a formal dispute resolution proceeding consistent with the process set forth below. Compliance with and completing this informal dispute resolution process is a condition precedent to filing any formal dispute resolution proceeding, including a demand for arbitration. The statute of limitations and any filing fee deadlines shall be tolled while the parties engage in this informal dispute resolution process. If the sufficiency of a Notice or compliance with this informal dispute resolution process is at issue, it may be decided by a court at either party’s election, and any formal dispute resolution proceeding shall be stayed pending resolution of the issue. A court of competent jurisdiction shall have the authority to enforce this condition precedent to arbitration, which includes the power to enjoin the filing of a complaint or prosecution of a demand for arbitration.

If we are unable to resolve the Dispute through the mandatory informal dispute resolution process, you and we agree that, except as set forth below, you unconditionally consent and agree that you are required to resolve any claim that you may have against the site or our services on an individual basis in arbitration. You and we agree that any disputes between us (including any disputes between you and a third-party agent of the company) will be resolved through binding and final arbitration and not in a court. The sole exceptions to the foregoing requirement to arbitrate are that: (1) either party may assert individual claims in small claims court if those claims otherwise qualify for small claims court and as long as the matter remains in such court and is not removed or appealed to a court of general jurisdiction and advances only on an individual (non-class, non-representative basis); and (2) each party may bring suit in court to enjoin infringement or other misuse of intellectual property rights. This includes, but is not limited to any claim, dispute, or controversy (whether in contract, tort, or otherwise) you may have against company and/or its parent, subsidiaries, affiliates and each of their respective officers, directors and employees (all such individuals and entities collectively referred to herein as the “company entities”) arising out of, relating to, or connected in any way with the site or the determination of the scope or applicability of this agreement to arbitrate. Such dispute will be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (“AAA”) and conducted before a sole arbitrator in accordance with Consumer Arbitration rules. The AAA Rules and filing forms are available online at www.adr.org, by calling the AAA at 1-800-778-7879.

The parties agree that the arbitrator (“Arbitrator”), and not any federal, state, or local court or agency, shall have exclusive authority to resolve any disputes relating to the interpretation, applicability, enforceability, or formation of this Arbitration Agreement, including any claim that all or any part of this Arbitration Agreement is void or voidable. The Arbitrator shall also be responsible for determining all threshold arbitrability issues, including issues relating to whether the Terms are unconscionable or illusory and any defense to arbitration, including waiver, delay, laches, or estoppel.

By agreeing to individual arbitration, you understand and agree that you are waiving your right to maintain other available resolution processes, such as a court action or administrative proceeding, to settle any disputes or claims. The rules in arbitration are different. There is no judge or jury. Although review is limited, an arbitrator can award on an individual basis the same damages and relief as would be available in court, and must enforce the same limitations stated in these Terms as a court would.

The arbitration will be administered by the AAA in accordance with the Consumer Arbitration Rules then in effect. The rules of the arbitral forum will govern all aspects of this arbitration, except to the extent those rules conflict with these Terms. The rules are available at this link https://adr.org/sites/default/files/Consumer%20Rules.pdf.

Notwithstanding any choice of law or other provision in the Terms, the parties agree and acknowledge that this Arbitration Agreement evidences a transaction involving interstate commerce and that the Federal Arbitration Act, 9 U.S.C. § 1 et seq. (“FAA”), will govern its interpretation and enforcement and proceedings pursuant thereto. It is the intent of the parties that the FAA and AAA Rules shall preempt all state laws to the fullest extent permitted by law. If the FAA and AAA Rules are found to not apply to any issue that arises under this Arbitration Agreement or the enforcement thereof, then that issue shall be resolved under the laws of the state of Florida , without regard to its conflict of laws provisions.

To begin an arbitration proceeding, after satisfying the condition precedent identified above, you must (1) send a verified and personally signed demand for arbitration that describes (a) the nature and basis of your claims, and (b) the nature and basis of the relief sought, including a detailed calculation to: Luxury Brand Partners, LLC Att. General Counsel, 331 NW 26th St., STE 103, Miami, FL 33127, and (2) contact AAA and follow the appropriate procedures with AAA to commence the arbitration. Payment of all filing, administration and arbitrator fees will be governed by the AAA Consumer Rules then in effect.

The parties shall be responsible for their own attorneys’ fees and costs in arbitration, unless they are authorized by law or the arbitrator determines that a claim was frivolous or brought for an improper purpose or in bad faith. In addition, the provisions of Federal Rule of Civil Procedure 68 shall apply and be enforced by the arbitrator. This section will not apply in California.

The arbitration may be conducted by telephone, based on written submissions, or in person in the county where you live or at another mutually agreed location as set forth in the AAA rules. If requested, you shall personally appear (with your counsel if you have one) at an initial telephone conference with a case manager before an arbitrator is appointed.

Unless you and we agree otherwise in writing, in the event that any provision of this section is found not to apply to you or to a particular claim or dispute as a result of a decision by the arbitrator or a court order, any claim or dispute that has arisen or may arise between you and us must be resolved exclusively by a state or federal court located in Miami-Date, Florida. You and we will submit to the personal jurisdiction of the state or federal courts located within Miami-Date County, Florida for the purpose of litigating all such claims or disputes.

Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings of fact and conclusions of law on which the award is based. Judgment on the award may be entered in any court having competent jurisdiction. This clause shall not preclude the parties from seeking provisional remedies in aid of arbitration from a court of competent jurisdiction. An arbitrator’s decision shall be final and binding on all parties.

With the exception of disclosures to affiliates and legal counsel, all negotiations and arbitration proceedings related to a dispute (including a settlement, award, or the documents and briefs exchanged or produced during arbitration) are confidential and may not be disclosed by the parties except to the extent necessary for interim measures or conservatory relief, the enforcement of an arbitration award, or as required by law.

17. Class Action Waiver
You and we each agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action. This means that you and we each agree to arbitrate in our individual capacities only, not as a representative of a class, a member of a class, or a Private Attorney General. Likewise, an arbitrator may not consolidate more than one person’s claims and may not otherwise preside over any form of a representative or class proceeding.

If a court determines that any of the prohibitions on non-individualized relief; class, representative, and private attorney general claims; and consolidation are unenforceable with respect to a particular claim or with respect to a particular request for relief (such as a request for injunctive relief), and all appeals from that decision have been exhausted (or the decision is otherwise final), then the parties agree that that particular claim or request for relief may proceed in court but shall be stayed pending arbitration of the remaining claims. Specifically, and notwithstanding anything to the contrary in this Section 16 (Dispute Resolution), the arbitrator may not issue a “public injunction” and any such “public injunction,” if permitted, may be awarded only by a federal or state court. If either party is permitted to seek a “public injunction,” all other claims and prayers for relief must be adjudicated in arbitration first and any such prayer or claim for a “public injunction” in federal or state court stayed until the arbitration is completed, after which the federal or state court can adjudicate the party’s claim or prayer for “public injunctive relief.” In doing so, the federal or state court is bound under principles of claim or issue preclusion by the decision of the arbitrator.

Special Additional Procedures for Mass Arbitration: If twenty-five (25) or more similar claims are asserted against LBP by the same or coordinated counsel or are otherwise coordinated (and your claim is one such claim), you understand and agree that the resolution of your Dispute might be delayed. You also agree to the following process and application of the AAA Multiple Consumer Case Filing Fee Schedule and Supplementary Rules. Counsel for the claimants and counsel for LBP shall each select ten (10) cases (per side) to proceed first in individual arbitration proceedings as part of a bellwether process. The remaining cases shall not be filed or deemed filed in arbitration nor shall any AAA fees be assessed in connection with those claims until they are selected to proceed to individual arbitration proceedings as part of a staged process. If the parties are unable to resolve the remaining cases after the conclusion of the initial twenty (20) proceedings, the parties shall participate in a global mediation session before a retired state or federal court judge, and LBP shall pay the mediator’s fee. If the parties are unable to resolve the remaining matters in mediation at this time, each side shall select twenty (20) cases (per side) to proceed to individual arbitration proceedings as part of a second bellwether process. (If there are fewer than forty (40) claims remaining, all shall proceed.) The remaining cases shall not be filed or deemed filed in arbitration nor shall any AAA fees be assessed in connection with those cases until they are selected to proceed to individual arbitration proceedings as part of a staged process. A single arbitrator shall preside over each case. Only one case may be assigned to each arbitrator as part of a bellwether process unless the parties agree otherwise. If the parties are unable to resolve the remaining cases after the conclusion of the forty (40) proceedings, the parties shall participate in another global mediation session before a retired state or federal court judge, and LBP shall pay the mediator’s fee. If the parties are unable to resolve the remaining matters in mediation at this time, this staged process shall continue with one hundred (100) cases proceeding at one time that are selected randomly or by the AAA in staged sets, until all the claims included in these coordinated filings, including your case, are adjudicated or otherwise resolved. Between staged sets of proceedings, LBP agrees to participate in a global mediation session should your counsel request it in an effort to resolve all remaining claims. The statute of limitations and any filing fee deadlines shall be tolled for claims subject to this Dispute Resolution section from the time the first cases are selected for a bellwether process until the time your case is selected, withdrawn, or otherwise resolved. A court of competent jurisdiction shall have authority to enforce this paragraph and, if necessary, to enjoin the mass filing or prosecution of arbitration demands against LBP. Should a court of competent jurisdiction decline to enforce these “Special Additional Procedures for Mass Arbitration,” you and we agree that your and our counsel shall engage in good faith with the assistance of a Process Arbitrator to devise and implement procedures that ensure that arbitration remains efficient and cost-effective for all parties. Either party may engage with the AAA to address reductions in arbitration fees.

18. Opt-Out Procedure Applicable To All Consumers
Notwithstanding any provision to the contrary, we agree that if LBP. makes any future changes to this Dispute Resolution section (other than a change to the mailing or email address), you may reject any such change by sending us written notice personally signed by you within thirty (30) days of the change to the address provided above. This is not an opt-out of arbitration altogether. By rejecting any future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this Dispute Resolution section.

19. Choice of Law/Forum Selection
In any circumstances where this Arbitration Agreement permits the parties to litigate in court, the Terms of Service shall be governed by the laws of the State of Florida as if the Terms of Service were a contract wholly entered into and wholly performed within Florida. You further expressly consent and agree to submit to the exclusive jurisdiction and venue of (i) a state court of competent jurisdiction located in Miami-Dade, Florida, or (ii) the United State District Court for the Southern District of New York.

20. Text Messaging (SMS) Terms of Use
LBP (the “Company”) offers its customers mobile alerts about order and shipping updates and other marketing messages about events, new products, and other offers by SMS message (the “SMS Service”). By participating in the LBP SMS Service, you agree to these Text Messaging (SMS) Terms of Use, which form part of our Terms & Conditions. Message frequency varies. Message and data rates may apply. You may opt out of receiving SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us at [email protected] or +1 (305) 600-1305. Luxury Brand Partners, LLC does not sell your mobile opt-in information to third parties. Carriers are not liable for delayed or undelivered messages. When you opt into our SMS program, you understand and agree that these Terms are incorporated into, and become part of, the SMS Terms of Use (and both documents are together, the “Terms”). THE TERMS CONTAIN AN ARBITRATION AGREEMENT, JURY AND CLASS ACTION WAIVERS, LIMITATIONS ON OUR LIABILITY, AND OTHER PROVISIONS THAT AFFECT YOUR LEGAL RIGHTS REGARDING THE SMS PROGRAM. PLEASE CAREFULLY READ AND UNDERSTAND THESE TERMS.

By participating in the SMS Service, you agree to receive recurring automated promotional and personalized marketing text (e.g., SMS and MMS) messages (e.g. cart reminders) from LBP, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided when signing up or any other number that you designate. Consent to receive automated marketing text messages is not a condition of any purchase. Msg & Data rates may apply.

Message frequency will vary. LBP reserves the right to alter the frequency of messages sent at any time, so as to increase or decrease the total number of sent messages. LBP also reserves the right to change the short code or phone number from which messages are sent and we will notify you when we do so.

Not all mobile devices or handsets may be supported and our messages may not be deliverable in all areas. Luxury Brand Partners, LLC, its service providers and the mobile carriers supported by the program are not liable for delayed or undelivered messages.

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If you are experiencing any problems, please visit https://support.attentivemobile.com/help/ and submit the form with details about your problem or your request for support, or email [email protected].

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This message program is a service of Luxury Brand Partners, LLC, located at 331 NW 26th St. Ste 103, Miami, Florida 33127.

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Contact DJ Lewin, [email protected]

LBP develops and nurtures prestige, artist-driven beauty brands, with a focus on innovation and a passion for the
creative mind. Our brands are led by a management team with a long history of building iconic brands that meet the
needs of consumers in new and exciting ways.

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IN COMMON V76
ONESIZE

Gordon Miller is the Chief Engagement Office of Hairbrained.me

Prior to joining Hairbrained, he served as American Salon‘s Publisher & VP of Integrated Media. His 30-plus years of experience in professional beauty includes executive positions with Pivot Point International, Milady Publishing, and the National Cosmetology Association. Prior to joining American Salon, Gordon worked asan independent social media and digital consultant for beauty brands, media and event companies.Gordon has a passion for sharing what some of the world’s leading names in beauty have taught him about how to best create a successful, long lasting business and/or career. He can often be found at industry events, presenting programs on the transformative power of social and digital media for salons and professionals.

When not on the road, Gordon can be found in his adopted hometown of Chicago, working, drinking coffee and/or hanging out with Cody, his adorable rescue dog.

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As a salon owner, stylist, and mom, the rose golds and pearl tones Patricia Nikole paints on clients every day is responsible for inspiring over 330,000 followers on Instagram through her coloring technique, Painted Hair. From her studio in Northern California, she’s building a brand rooted in her personal style that gives her clients versatility while having a strong point of view.

Idealogue x Painted Hair

I’m blessed, because I’ve had amazing opportunities right here in my own hometown – and that’s good- not only for my personal brand, but also for my family.  I like showing people that no matter where you’re from, you can be successful. As long as you’re doing exceptional work and people love what you have to offer, they’ll follow to you on the moon.

I’m originally from Sacramento, but I started out in Georgia doing apprenticeships.Funny story here- In my first apprenticeship, I had a situation where in order to get credit for work, your employer is supposed to submit hours quarterly —  only mine didn’t. I worked there for a whole nine months before finding out I wasn’t credited at all! I lost all that time! School wasn’t an option for me because I couldn’t afford it…I then decided to work anywhere I could to get my foot in the door. I happened to walk into an Aveda Salon one day, hoping to take whatever role they had available. Even if that meant taking a position as a secretary, not even doing hair, at this point I was desperate. I met the loveliest manager while filling out an application. She was very interested to learn the purpose of my visit and what my thoughts were on pursuing an education in hair. When I walked out I suddenly had a full-ride scholarship, a sense of relief and accomplishment, and excitement for the new opportunities that were to come! It was the beginning of my start; and it would inevitable pave the way and lead to how I learned my technique. Overcoming adversity is so important in this industry, and without my setback with the apprenticeship, I would have never walked into Aveda and I wouldn’t be where I am today.

LBP: How’d Painted Hair come about?

I’ve long been obsessed with doing more for my clients, and after leaving Aveda the biggest question I couldn’t stop asking myself, was “how I could make my color look more natural, and less harsh?,” so I started with painting to learn my own way to do it myself.

The name itself didn’t come until much later. In the beginning, social media started out as necessity for me. I’m a Mom with two kids, and wasn’t able to get out and network like my peers did, so I used the internet instead – posting photos to MySpace, then sending friend requests to people in my zip code. When Facebook came out, I did the same thing. I used social media strategically to grow my client base, and I was lucky to be an early user of it.

About four years ago, I had branded all my pages Hair by Patricia Nikole. And one day, my friend told me, “Patricia, I love your page, but your name is too long.”  So we talked, and at one point I remember saying, “well, I paint hair – why don’t we call it Painted Hair?” I still can’t believe someone didn’t have that name! So I took it and ran with it. People don’t even call me by my name anymore at shows! It’s “Hi Painted Hair.” Finding the right name was such a blessing for me – it’s what I feel defines me and what I identify with.

Now that I have a bigger audience, I can be more efficient with my time. The different channels on social media have different strengths and weaknesses, and if you aren’t careful, you might find yourself spread too thin. By the time Instagram came out, I remember realizing that it would be the best place for me to focus because I wanted to showcase my work. After the name change, I had seen my following grow so rapidly! I decided that if I could get enough people to follow me on Instagram, I could use my audience there to build my other platforms. Focusing and building a huge audience on one platform is like getting yourself a big megaphone. I just started on Snapchat – and so I told people about it on my Instagram account and now they follow me. I still work behind the chair every day, and efficiency is so important to juggling all the things I need to do.

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LBP: How’d you connect to so many people?

It’s not the most exciting answer, but to be honest I’ve gotten to where I am now with steady growth over time – and I think people need to know that. It was never a big explosion of followers for me, I just kept working extremely hard. After a while, more and more people reposted my page, and then more and more people started seeing it. I think the thing to always keep in mind is that working hard isn’t always exciting- but the reward is.

LBP: Were there any challenges to getting here?

Well, that last part is why I have a watermark on all my photos now. We’re stylists and visual people, and we love to share the things that inspire us, but at the start, I remember getting messages from people that were like “so-and-so is using your photo as their own work,” and that was tough for me! I work really hard at what I do, and sometimes I just wondered, ‘why share what I’m doing when people will just steal it?’ Not to mention, just think about all these clients being deceived! But quitting isn’t how the world works. If you’re not sharing, on these platforms or elsewhere, you won’t grow your clientele, you won’t reach as many people, and you won’t ever get out of your shell. Initially, I designed something because I needed a way to ensure that when my work got reposted, people knew it was mine, and after a while, it became my trademark. Like my experience in Georgia, out of every negative there’s a positive – my audience came from working hard, putting in the time, having faith that it would work out, and not giving up.

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LBP: How has the industry changed since you’ve been in it?

I feel like people are more informed when they sit in my chair. A few years back, I remember my clients would always bring in magazines to tell me what they wanted. The style and trend was all driven by editorial coverage and what celebrities were doing. But now, while celebrities still have a big impact, people aren’t looking at print for inspiration, they’re going to social media, learning about what’s new, finding the people who are doing it well, going to the source, and asking for it. They come in already knowing what I can do, and they want me to achieve that same thing for them. I think social media is really positive for the industry in the way that everyone is able to carve out a niche for themselves with their own style; we’re all growing together and attracting the right clients who fit with us and what our strengths are.

No lines — that’s my inspiration. I approach every client with the thought that if you leave my chair, I would wear your hair. I work by incorporating my style and personal way of doing things into all the appointments I have, and it’s helped me stay authentic and build a brand around an idea.  My goal is to continue getting better and better at what I do and what I’m known for. I work every day behind the chair as well as teach classes as an educator. I give my clients what they want, and I feel like if I spent too much time to doing what’s trendy, I would lose myself. It’s so easy to be influenced by all the great work out there – but my page needs to be me, I want to be solid and who I am. Together we could decide to do a silver, or a mauve, or a chestnut, but when you come to me, it’ll always be painted hair. The best referral I can get is a new client coming in and saying ‘what you’ve done on your page is what I want on my hair.’

Want to learn more about Patricia? Follow her on Instagram, on Snapchat by adding Pa1ntedhair, or visit her at PaintedHair studio in Sacramento. To hear from her live along with other exciting movers-and-shakers in the industry, get a ticket for LBP Idealogue: The Social Media Sessions, focusing on how social media is changing our industry, happening October 21-22 in NYC. Get one here.

Our mission is to build iconic brands with global potential, and identify the partners that can grow them around the world. These brands have left our portfolio and are now part of some of the biggest firms in the beauty industry.

Oribe Becca
Pulp Riot V76

Oribe Hair Care - These are the product of the hair obsessedWe leveraged skin-care technology and natural actives to deliver high-performance, treatment-based products—all while never forgetting that healthy hair is really the underpinning for sexy, glamorous styling.

We spared no effort in our goal of creating products that deliver results—ones that are weightless yet reparative, versatile and unique, ultra-concentrated yet gentle. This carefully edited line truly meets the needs of you and your customers. 

These are the products of the hair-obsessed. 

E: [email protected]

P: 305-417-6195

YOTEL New York is the official hotel partner of Idealogue: Social Currency and The Coterie, the first event presented by The EmpowHERment Project.

YOTEL New York offers a comfortable, lively and tech-friendly atmosphere at an affordable price. Premium Queen Cabins come with the signature ‘SMARTBED’ featuring Serta mattresses as well as free Wi-Fi everywhere. Guests can take advantage of the onsite restaurant ‘Green Fig’ and Terrace space.

Book your stay at the link below, this rate is available until August 30th, 2017 or the room block fills.

YOTEL – Idealogue + The Coterie

You can also make reservations by calling the Pre-Arrival Team directly (877) 909-6835 and identify yourself as being with the Idealogue + The Coterie Group or Block Code ‘IDEALOGUE2017’.

YOTEL New York is located at 570 10th Ave (at 41st Street), New York, NY 10036

  

  

Dates: Sunday, September 24 – Monday, September 25

Location: NYC

Venue: Metropolitan West 639 W 46th St, New York, NY 10036 (between 11th & 12th Avenues)

Pricing: $675 per person for Idealogue; $900 when you bundle Idealogue with The Coterie

Agenda:*

  • Idealogue Day 1 – Sunday, September 24th
    • 12:00pm     Doors Open, Social Sharing Floor Open
    • 2:00pm       Welcome – Lyndsey Bardnell
    • 2:15pm         Dancing on the Edge of a Revolution – Seth Godin Keynote and Interactive Q&A
    • 3:40pm       Break
    • 4:00pm       The Climb – Jenny Strebe
    • 4:15pm         Adversity – Victor ValVerde
    • 4:30pm        The Positivity Formula – Jamie Dana
    • 4:50pm        Same But Different: How The Other Side Does It – Alex Faction, Stephanie Brown, India K. with Frankie Greek
    • 5:35pm        #UrsieOnHair – Ursula Stephen
    • 5:50pm        Closing Remarks
    • 6:00pm       Reception
    • 7:00pm        Day 1 End
  • Idealogue Day 2 – Monday, September 25th
    • 9:00am        Doors Open, Breakfast & Social Sharing Floor Open
    • 10:00am      Opening Remarks – Lyndsey Bardnell
    • 10:10am        Be You – Deepica Mutyala
    • 10:25am        Keep Swimming… – Lala Chihaia
    • 10:40am       Social Media Zen – Lupe Voss
    • 10:55am        Break
    • 11:25am         Stronger Together – Alfredo Lewis
    • 11:40am        Everything I know in business, I learned from selling marijuana – Jeff Arbour
    • 12:00pm       Giving Yourself Space to Grow – Ronin Perceval
    • 12:15pm         Social Media Musts – Maggie Mulhern
    • 12:30pm        Lunch
    • 1:30pm          American Salon Stories Podcast: Social Media & The Barbers – Julius Caesar and John Mosley with Gordon Miller
    • 2:15pm           ❤︎≠$ – Lisa Hart-Walker
    • 2:30pm         Make it Personal – Never forget you’re marketing to HUMANS – Gregory Littley
    • 2:50pm         Break
    • 3:20pm         Beauty Beyond: From Beauty Inspiration to Business Transformation – Alison Hersh Pace
    • 3:40pm        Beauty through the Lens of Optimism: The Power of Yes – Johnny Wright
    • 4:15pm          Closing Remarks – Tev Finger
    • 4:30pm         Event End

*Agenda is subject to change.

 

Idealogue: Social Currency will be followed on Tuesday, September 26th by The Coterie, the first-ever event presented by The EmpowHERment Project – an industry initiative to promote the empowerment, equal recognition and mentorship of the professional hair industry’s talented women — both behind and in front of the chair. Find out more about The Coterie here. 

As a founding partner at Chameleon Collective – a team of experienced senior executives, entrepreneurs, and super-connectors – Jeff helps businesses seeking transformation or to rapidly scale growth. He believes interactive experiences help companies better engage and understand their digital audiences.

With this principle in mind, he founded Plyfe in 2011 to provide a platform for creating mobile optimized interactive experiences in minutes, no coding required. Prior to starting his own venture, he joined The Hyperfactory as its first U.S. employee, and as the company’s senior vice president for North America, he was responsible for growing the region’s business, which led to the company’s acquisition by the Meredith Corporation.

He’s worked with a long list of major global brands, such as Toyota, Loréal, Coca-Cola, Microsoft and Kraft, and has been recognized for his work by the Mobile Marketing Association, AdTech and the Webbys.

In 2008, Jeff was named #1 in DM News’ Top 30 Under 30, Direct and Interactive Marketers Under 30, as well as one of the Top 100 Most Influential Marketers of 2008 and 2009 by Invesp Consulting, and continues to be a sought after guest speaker at various international conferences.

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Gerard Scarpaci and Randy Taylor have a long history in the business as educators, stylists, salon owners, and community-builders. With their network, they were among the first in the industry to think about using digital media as a way to connect people, and in 2008, by applying the principles of what they were doing  in the classroom to online, created Hairbrained,  which has become the home of craft hairdressers online, boasting 27,000 community members using the Hb app, 120,000 followers on Facebook, 210,000 on Instagram and 35,000 on Twitter. This is the first of our three part interview with them spanning community, trial and error, and the future of social in the beauty industry.

Idealogue x Hairbrained: Part 3

Gerard: Well, to paraphrase one of the Idealogue speakers, Gary V,  as long as we’re creating 51% of the value we’ll be relevant. Whenever people connect with Hairbrained, if they feel like they walk away with more value than is taken away, we’ll be fine. It’s all about sticking with our plan to create something valuable for our community. Association, not media. We don’t worry about competition at all – we’ve got enough good people on the site that we’re able to create revenue that in turn helps us create better content for them. Randy’s now full-time creating media. We’ve got a full-time content creative house with him.

Randy: Now we’re able to create something like 30 pieces of high-quality educational content in two months. The 60-90 minute tutorials we mentioned before on Facebook live are off-the-hook and weekly. Gerard’s also full-time Hairbrained as of May 1 too. We just had to, it’s gotten so large. Previously both of us had other jobs – there’s no way we’ll stop doing hair, but it was a long time coming.

The thing that will never be replaced by technology, even augmented reality, I believe, is hands-on. We’ll see the  theory and pre-learning becoming more and more digital, while the student will then spend all their class time doing perfecting the craft with their hands.

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LBP: What do you wish you could’ve done differently?

Gerard: Well, you know, I think we’ve always undervalued the things we can deliver for brands. And  maybe that’s because we started this whole thing when people only wanted that two-page spread in magazines. You can’t make someone value something they don’t value, and at the time, we’d pitch marketing teams so persuasively, but they just didn’t get it. And that was tough. They’d spend their money on more trade magazines, and we’d be like – but no one can click on it! I don’t think it was until this year that people have started to see digital as a smart way to promote their brands. We were ahead of the game, because we had to be, and now the machine’s catching up.

GerardKelly&Randy

LBP: As keepers of a social network yourself, do you think all the sharing allows for more creativity, or hinders it?

Gerard: Randy was the first person to say to me how worried he was about this culture. How it might be detrimental to the work. Our biggest fear was that people wouldn’t try new things and stop pushing the envelope to do things that they knew would get a lot of likes. And then everyone would start copying each other or whatever was getting the most likes, and unfortunately in an art and in a craft, what’s most popular is not really a sign of creativity or skill. When everybody starts creating work with the same goal, it had a tendency to get homogenized, and it was our goal that they could put photos up of what they like, what they’re doing, and what they care about instead of trying to please everyone else. That’s when the real magic happens – and we encourage that.

Randy: That’s the same story with Vidal Sassoon and his technique. At the time he launched his techniques in the early 60’s people said – that’s terrible, it’s disgusting, But because he believed in his work he went on to change the craft completely — he wouldn’t have changed the craft if he wondered how many likes he might get.

Gerard: When I see a photo i think is great, but I question if I should curate it, I look at the craft behind it. Craft over mass, every time.

Follow Randy and Gerard on Instagram at @randytaylorfoto, @gerardscarpaci, and @hairbrained_official. Join the Hairbrained network by going to hairbrained.me, and get live tutorials from both of them on the Hairbrained Facebook page. To hear from Randy and Gerard live along with other exciting movers-and-shakers in the industry, get a ticket for LBP Idealogue: The Social Media Sessions, focusing on how social media is changing our industry, happening October 21-22 in NYC. Get one here.

Hairbrained-Story_1180x660

 

Gerard Scarpaci and Randy Taylor have a long history in the business as educators, stylists, salon owners, and community-builders. With their network, they were among the first in the industry to think about using digital media as a way to connect people, and in 2008, by applying the principles of what they were doing  in the classroom to online, created Hairbrained,  which has become the home of craft hairdressers online, boasting 27,000 community members using the Hb app, 120,000 followers on Facebook, 210,000 on Instagram and 35,000 on Twitter. This is the first of our three part interview with them spanning community, trial and error, and the future of social in the beauty industry.

Idealogue x Hairbrained: Part 2

Randy: One of the things that struck me the most after hitting that point was how people started ‘picking’ themselves. Once we removed the barriers to sharing work and communication, people started to rising to the top based on merit, not simply connections. It really is incredible how fast some of these kids are meeting and even surpassing us in terms of their cachet in the industry. It’s something that often rubs people the wrong way. That whole idea of getting peeved that while we had to work year after year to get where we are, these kids are moving fast and don’t “deserve” the popularity they’re getting. Hairbrained was the first part of that movement and I’m proud of how it’s shaken things up.

Gerard: Hairbrained is a conversation, not a one-way street. But after that milestone, we realized that we had an opportunity to start curating that content to reach more people who might be interested in learning from it, too. And that’s where the Facebook page came in. While the community itself was on its own site with a login, once Facebook opened up to everyone, people were there – and so we decided we’d take the best of what we were seeing in our community, and curate it for Facebook. We’ve got something like 120,000 page followers now? Then Instagram became an extension that was ideally suited for images. We basically set the precedent and the template for curating work submitted socially.

We didn’t have plans for any kind of promotional marketing, either. But that was about the time that we met people like Reuben Carranza, Cory Couts, who would ask us, are you guys accepting media promotion? We were like, well – we haven’t thought about it, but people do spend a lot of money going to all these events and shows, so we built a sponsorship model that we considered almost like public television for hairdressers. We weren’t the media, and frankly, didn’t want to be, but if you were supporting valuable content, we’d love to have you. For us, old marketing is dead. Supporting value, creating value for hairdressers, that’s what it’s all about. By about 2011, we had 8 or 9 sponsors, and then we launched eCommerce at around the same time. The tools are a big passion for us – we love the tools, share the tools, and when you’re doing classes, people are always asking things like, ‘what’s that comb, why is it better?’ We wanted to make our favorites available. It’s a labor of love.

Randy: There was this mantra about making it all about them. We just looked at everything, and whenever a new decision would come up, we’d ask ourselves, how do we make it about our members? It goes back to what Gerard was saying about empathy.

Gerard&Randy1

LBP: How do you know what’s right for the community?

Gerard: Well, as hairdressers it’s easy. We’ve got enough experience to know what people like — between the two of us, we have 50 years experience in the industry. My wife, kelly @hairbrainedko is a hairdresser too, who works with us.  Hairdressers are visual, so we ask ourselves, what’s visual that can we show people? And we test, test again, learn from our mistakes. We did things we thought were incredible and they failed. Remember the backstage project?

Randy: Oh yeah — we thought people would be thrilled to have a bird’s eye view of the best hairdressing in the world, backstage at runway shows. So we set up several Periscope broadcasts of masters like Tim Hartley, Eugene Souleiman, Sharon Blain and others at work backstage or during a presentation, and it flopped. Why? Because people couldn’t ask questions. You’re watching probably some of the most thrilling work in the industry, but Eugene’s job is to do hair. He can’t stop and explain anything to you, because he’s got to get the models out there. So it didn’t work. People just wanted to talk about what he was doing and connect with the artists.

Now, we’ve fixed that with our Hb Live broadcasts on Facebook videos –  they are set up specially for the online audience, and meant to address them only, it’s not a secondary thing because we know that people like to ask questions. We’ve had maybe like over 15 live broadcasts so far and probably somewhere around 1M views?

Gerard3

Randy: There’s a-ha moments every day, too.

Gerard: Have you seen what we’re doing with polling? It’s great. We’re able to get a wider swath of information about topics that impact our industry in hours. Advice every day. For instance, everyone’s up in arms. Instagram stories! What’s that all about? Will everyone leave Snapchat? We just put up a poll yesterday about this. One second, let me check.

Randy: 80% love it.

Gerard: 80% think they’ll use Instagram stories. Overnight and now we know. It’s 75 votes today, so not quite valid, but that’s what you get overnight with a big enough community. You get to see what people do, and understand how everyone thinks.

Follow Randy and Gerard on Instagram at @randytaylorfoto, @gerardscarpaci, and @hairbrained_official. Join the Hairbrained network by going to hairbrained.me, and get live tutorials from both of them on the Hairbrained Facebook page. To hear from Randy and Gerard live along with other exciting movers-and-shakers in the industry, get a ticket for LBP Idealogue: The Social Media Sessions, focusing on how social media is changing our industry, happening October 21-22 in NYC. Get one here.

E: [email protected]

P: 305-901-5536

Hairbrained-Story_1180x660

Gerard Scarpaci and Randy Taylor have a long history in the business as educators, stylists, salon owners, and community-builders. With their network, they were among the first in the industry to think about using digital media as a way to connect people, and in 2008, by applying the principles of what they were doing  in the classroom to online, created Hairbrained,  which has become the home of craft hairdressers online, boasting 27,000 community members using the Hb app, 120,000 followers on Facebook, 210,000 on Instagram and 35,000 on Twitter. This is the first of our three part interview with them spanning community, trial and error, and the future of social in the beauty industry.

Idealogue x Hairbrained: Part 1

Gerard: This was back when Facebook was for college kids. We had MySpace, and we knew YouTube, so Randy started off by making videos of us. In 2008, I had to do those demos anyway – I was working for Aveda as an artistic director and an educator in New York, putting on traveling classes and running the NYC academy.

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Randy: And I was an owner inside the network. I loved using Flip cameras and photography to capture what I was doing – I’m kind of a techno-enthusiast. Gerard and I met through his classes, and we started messing around, posting things online.

Gerard: At first, I didn’t know what to think. I didn’t know what social media meant! I barely used email at the time — but when Randy pitched me the idea of getting some classes online, I trusted him and thought, why not? So we started putting things on YouTube – and it was like, wow, we had 100,000 people watch this 25-minute demonstration? We might be on to something. We really flew under the radar for the first couple years and this was way before we had the community built.

There wasn’t a plan really – as an educator I was looking for a place to connect with my students. I noticed that when people would do classes, you spend a weekend with them and before you leave they’re hugging you, telling you that you changed their lives, and a year later, when you run into them on the street, it’s like ‘do I know you?’ It was such a missed opportunity. I felt that the follow-up connectivity was almost more important than the class itself, and we wanted to extend that indefinitely.

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Randy: I also remember that feeling of having to wait in line.  As a photographer, it was this whole song and dance. Do a shoot, send it out to a magazine, wait three months, follow-up, wait another month, was it picked up? Wait more. It was kind of the old guard way of doing things.

Gerard: As hairdressers, I think we are naturally empathetic – it’s a skill you need if you want to be successful in this industry. Figure out other people’s needs, how to reach them on an emotional level. There wasn’t Instagram yet, and so people really didn’t have a way to show off their work. And yeah, Facebook was for college kids, so not many people we knew were on it. We wanted to have a place online where people could add their work and photos, ask questions, get likes and comments from members — those magical moments of connectivity that weren’t happening in the real world. That became Hairbrained.

LBP: Who are the kinds of people who join Hairbrained?

Randy: We have a term for our community — craft hairdressing. In what we consider craft, the first important thing is the work – the quality of what you’re creating is #1. The people who identify themselves as craft hairdressers think of what they do as a lifelong pursuit of mastering what you do with your hands

Gerard: The community has a huge age range – it’s so diverse. Hairbrained is for people who love hair. Maybe they got into the business thinking it was a job initially, but for our people, hairdressing is how they define themselves and their lifestyle. Scroll through their phones and 9 out of 10 contacts are other hairdressers, they’re looking at pictures of hair while they’re in bed, an new idea for a client pops into their head while they’re brushing their teeth.

It’s a big movement in this industry, and we’re going global year by year. The UK, Australia, Canada are our biggest markets outside of the US, and Germany is a huge opportunity for growth. There’s dozens of hundred members who have done special collaborations from meeting on the site.

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LBP: When did you know you had struck a chord?

Gerard: Well, it wasn’t right away. But what struck me was how fast it all happened. Everything started out because we had a network in the real world. And in this industry, if people value you, they’ll join in and support you. We knew people at most of the major brands, Paul Mitchell, Aveda, Sassoon and Wella, so we sent a message to friends of ours in the industry. And you think, 25 of my counterpart educators, inviting 10-20 people each week after classes. That’s when it really started to pick up. Once we had 10,000 in the Hairbrained community we knew we had something. There wasn’t a business plan — we just started, and right away those connective moments started to happen – we just built it and started inviting people.

 

Follow Randy and Gerard on Instagram at @randytaylorfoto, @gerardscarpaci, and @hairbrained_official. Join the Hairbrained network by going to hairbrained.me, and get live tutorials from both of them on the Hairbrained Facebook page. To hear from Randy and Gerard live along with other exciting movers-and-shakers in the industry, get a ticket for LBP Idealogue: The Social Media Sessions, focusing on how social media is changing our industry, happening October 21-22 in NYC. Get one here.

We recommend booking your stay at one of the following hotels:

The Highline Hotel: 180 Tenth Avenue (at 20th Street)

Hotel Americano 518 West 27th Street, New York, NY 10001

The GEM Hotel – 300 West 22nd Street, New York, NY, 10011

Dream Downtown 355 West 16th St. Near 9th Ave, New York, NY 10011

The Maritime Hotel 363 West 16th St, New York, NY 10011

Fairfield Inn & Suites 116 West 28th Street, New York, NY 10001

Yotel New York 570 10th Ave, New York, NY 10036

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Action pushes Alexis Thurston to achieve more. Whether she’s changing how stylists learn with her social learning platform Butterfly Circus, changing how color is marketed with her product brand Pulp Riot, changing the model of salon suites with UBungalows, or how a salon should be managed with Butterfly Loft, alongside her business and life partner, David Thurston, she’s always got a new project going that has the potential to move the industry into different spaces. We sat down with Alexis to talk about education, her outlook on social, and in the process, learned a little more about what a female role model looks like at the upper levels of beauty.

Idealogue x Alexis Thurston

Two heads are better than one. I’ve always thought you can achieve more as a group, than you can as an individual. Collaborating with other people gives you ideas that you wouldn’t have gotten otherwise, and vice-versa. It kicks off this infectious upward spiral of energy. That’s how Butterfly Circus got its start.

You get these a-ha moments when you’re washing dishes or working out, and one day while David was on the treadmill, he said, “I’ve got this idea I’d like to discuss with you”.

At the time product companies handled education and called the shots – they told you how to do things, big-names would come in to teach techniques, you’d visit a couple events per year. But that’s all changed. We [the beauty community] are the ones starting the trends, we’re the ones trying new things with clients, and thanks to social media, now we’ve got the channels to communicate those ideas from wherever we are. Instead of getting all our information from above, I’m looking to my peers for inspiration.  When I would scroll through my feeds, I’d see things from people and think, “wow, I’d pay money to learn from them.” So together we thought, why not get a handful of these awesome, unique, independent stylists together and create soundbites that anyone can learn from?

 

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LBP: Was it hard to get off the ground?

The difference for us is that we don’t just have an idea and say oh that’s great and we’re done with it. We get an idea and we act on it. For some people, the hardest part is just taking the risk, you know? But for us, together we’ve learned that once you take that step, it’s funny how things fall into place. Each step gets easier and easier and brings you closer to your goal. It’s amazing how the universe brings people, places and things together when you embrace the risk and take a step. If you overcome the fear, the risk is worth it.

Butterfly Circus was born from seeing a change in the industry, fulfilling a need and creating a platform for new voices to be heard that might not have been otherwise. It’s really based in this idea that the way we learn is always evolving. When was the last time you sat and watched one person give a tutorial for three hours? Anything come to mind?

LBP: Not quite. That’s a long time to be sitting in front of a computer screen.

Exactly – if anything, you probably watch 10 minutes, skip forward a bit, maybe another five minutes and you’re done. It’s just not an effective method any more. Butterfly Circus is our project that is set up with this new way of learning in mind. We give 20-30 minute sound bites of information from 6 instructors, then comes back together at the end with a finished result. We’re changing the way education in our industry works.

It’s the same philosophy we have with our salon Butterfly Loft, and our color brand, Pulp Riot. I think it was Jim Collins who said, when everyone rows in the same direction, they row farther, and it’s more or less been our mantra for all our businesses. When someone starts or partners with us, we say, “jump in, the water’s fine.” Go for the ride, have an open mind, and go for it. Our job as owners is to set up an environment where everyone can achieve success, and then our team utilizes their passion and drive to make amazing things happen. That’s why we built our Ubungalows salon suites differently. We wanted people to have the ability to do things on their own, but with access to a community. Everything should be a win-win, and even if you’re an individual in the business renting our bungalows, you should feel like you’re a part of a greater community.

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LBP: Sounds like there’s a lot going on.

To be honest, it’s challenging to manage sometimes. I’m a mom, wife, a business woman, salon owner, mentor, VP of two companies – that’s an understatement! There’s so many balls in the air — I’d be lying if I said things never slip through the cracks. But daily prioritization and a great support group is key to making it all happen. I’ve got two phones, but when I need to remember things, I write it all down. I write on post-it’s, I text message myself, but now I mostly use little notebooks that fit in my purse that I carry around everywhere. The last time David was in Miami,, he picked up about 15 of these cool R and Co. notebooks for me because my current one is almost filled out with notes and to do lists.  I have so many notes and know where to flip to to find them. We joke about how despite all the resources of today’s technology world, I still use my little notebook to write things down. – it’s almost comical!

LBP: And so how does social media fit in?

Online, the connections between the services make it easier for us, because we’re so busy. I’m 41 years old, and I didn’t grow up with these things. For me, embracing social media was a mind-shift. Did you know I almost closed my Instagram account two years ago?  It was when our salon account was building and I didn’t want the focus to be on myself. But soon enough I realized that as an owner and a leader, if I was going to tell other people to embrace technology, and the value in it,  to help them showcase their work, I needed to do it too.  I think I was the last person planet to join Facebook. As the channels have matured, we’ve seen that Instagram was the most important for our industry, but so many people are on Facebook, so I couldn’t just skip it completely. It can be overwhelming with all the different social media outlet channels, but now it’s all about baby steps – when we’re trying something new, we start small with one thing and keep adding.

In simplest terms, my perspective is, Instagram’s for showing your work, Facebook is for giving your content reach, and Snapchat’s for showing personality, but they all work together to connect people and bring opportunities. We use that understanding to our advantage with Pulp Riot. On Snapchat, we’ve got Riot takeovers that give stylists from all over control on our account to show themselves using the product and share their voice. We also created short videos of empowering stylists as artists and using Pulp Riot as their paint to create masterpieces and works of art through hair color. We’re constantly trying to stay ahead of the game and innovate ways of using social media. Probably by the time this article gets written we will have come up with something different. There’s a big advantage to those companies who are forged from the social media community, who are natives to it. It allows us to reach people faster – and make an impact in such a shorter time than others might have in the past. Social media isn’t going anywhere. And it’ll continue to evolve, so it’s important for people to see it as an opportunity instead of fear it. The latest is Instagram Stories. We know it’s sort of like Snapchat, but slightly different so we have to try it. How’s that going to shake out? I’m not sure, but you can bet I’m going to use it.

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I am somebody who can operate in both the creative and business spheres and I’m very lucky to have those skills, because I can empathize as a stylist, an educator, as well as a business owner. I’ve always wanted to be a bold positive female role model in the beauty industry – and I think coming from the perspective of someone who wasn’t totally into social media at first has helped me a lot. I’ve seen how it’s helped my businesses, me personally, my staff and brought opportunity to all of us. It’s all back to the community/team aspect in our network and what we’re doing everyday…we win together. It’s about embracing change and not turning a blind eye to new platforms – although nothing makes you feel older than your 13-year old daughter teaching you how to use Snapchat.

 

Want to hear more from Alexis? Follow her on Instagram at @alexisbutterflyloft, her salon @butterflyloftsalon, her color brand @pulpriothair, on Snapchat at AlexisPulpRiot, and the Butterfly Circus events by searching #butterflycircus. See her speak live at the Social Sessions, the first of Luxury Brand Partners’ Idealogue conference series focusing on the impact of social media on our industry October 21-22. Get your ticket here.

 

DATES: Friday, October 21 – Saturday, October 22, 2016

LOCATION: NYC

VENUE: Canoe Studios 601 W 26th St #1465, New York, NY 10001 (between 11th and 12th Avenues)

PRICING:
• Bring A Friend Rate: $550 per ticket when purchasing 2 or more (e.g. 2 tickets for $1100, 3 tickets for $1650)
• Single Attendee Rate: $880

AGENDA:

Friday, October 21

1:00 – 2:00PM: Registration

2:00PM: Welcome – Tev Finger / @tevfinger

2:10PM: Opening Keynote – Gary Vaynerchuk / @garyvee

3:30PM: Break

3:50PM: Social: It’s Not Just for The Cool Kids – Nina Kovner / @passionsquared

4:15PM: #WeaponOfMassGratitude: Change How You Use Social Media – Gerard Scarpaci / @hairbrained_offcial

4:35PM: Learning Out Loud – Alexis Thurston / @alexisbutterflyloft

4:55PM: American Salon Social Panel: Social Content Creators – Matt Beck / @freesaloneducation – Cassandra McGlaughlin / @cassandraplatinum – Philip Ring / @phildoeshair – Moderated by Gordon Miller / @gordnm

5:45PM: Break

6:00PM: #Be Awesome to Somebody – Mark Bustos / @markbustos

6:20PM: EmpowHERment Project – Lyndsey Bardnell / @hey_ellbee

6:30PM – 7:30PM: Drinks & Hors d’Oeuvres

Saturday, October 22

9:00AM: Breakfast

10:00AM: Opening Remarks

10:10AM: The Power of Social Influence – Beca Alexander / @becaalexander

10:30AM: American Salon Social Panel: Viral – Heather Chapman / @heatherchapmanhair – Larisa Love / @larisadoll – Andrew Kozak / @andrewdoeshair – Moderated by Gordon Miller / @gordnm

11:15AM: How to Use Snapchat to Build a Brand – Frankie Greek / @wtf.rankie

11:35PM: Break

12:00PM: The Beauty of Telling the Whole Story – Harry “Bee” Bernstein / @harrybeeenyc

12:20PM: Reputation Building on Yelp – Genna Gold / Yelp

12:40PM: Lunch

1:50PM: Get Comfortable with Being Uncomfortable – Pope the Barber / @popethebarber

2:10PM: American Salon Social Panel: Insta(gram) Success – Jenny Strebe / @theconfessionsofahairstylist – Carlos Ramos / @sugarskulls – Ricardo Santiago / @stylistricardosantiago  – Moderated by Gordon Miller / @gordnm

2:55PM: Break

3:15PM: Social Media Overthrow – Patricia Nikole / @paintedhair

3:35PM: #DontBeARealLifeReginaGeorge – KL Christoffersen / @mermicornhair

3:55PM: Friendship & Fearlessness – Riawna Capri and Nikki Lee / @ninezeroone @riawnacapri @nikkilee901

4:15PM: Closing Remarks

4:30PM: Event Ends

 

305.600.1305

331 NW 26th Street,
Miami, FL 33127

 

For information on carrying any
of the LBP Brands click here
or call 305.600.1305