Jeff Arbour
As a founding partner at Chameleon Collective – a team of experienced senior executives, entrepreneurs, and super-connectors – Jeff helps businesses seeking transformation or to rapidly scale growth. He believes interactive experiences help companies better engage and understand their digital audiences.
With this principle in mind, he founded Plyfe in 2011 to provide a platform for creating mobile optimized interactive experiences in minutes, no coding required. Prior to starting his own venture, he joined The Hyperfactory as its first U.S. employee, and as the company’s senior vice president for North America, he was responsible for growing the region’s business, which led to the company’s acquisition by the Meredith Corporation.
He’s worked with a long list of major global brands, such as Toyota, Loréal, Coca-Cola, Microsoft and Kraft, and has been recognized for his work by the Mobile Marketing Association, AdTech and the Webbys.
In 2008, Jeff was named #1 in DM News’ Top 30 Under 30, Direct and Interactive Marketers Under 30, as well as one of the Top 100 Most Influential Marketers of 2008 and 2009 by Invesp Consulting, and continues to be a sought after guest speaker at various international conferences.
