Lupe Voss
Lupe Voss’s enthusiasm and unparalleled technical abilities are responsible for her successful rise to become one of the most desirable color educators within the Aveda Network. As an educator, mentor and training consultant for Aveda distribution, Lupe’s reputation for excellence spans the globe.
Lupe began her career as an educator in the Aveda Purefessional™ program. Thanks to her constant drive to find new ways to use hair color, and her gifted education techniques, Lupe has been given the opportunity to travel internationally educating colorists around the globe in how to flourish in their career.
Lupe is responsible for creating the Hair Color Magic educational program, which teaches creative placement and the art of formulation for unique and flawless, customized color. With 15 HCM trainers in North America, the HCM methodology of formulation has helped many colorists take their craft to the next level. She spends several hours a week on social medial platforms interacting with colorists around the world. “By investing this kind of time with colorists not only do I grow, but it provides vast opportunity for sharing ideas and information, benefiting everyone”.
Lupe and her husband Manuel founded and co-own the highly successful Julian August salon in Redlands, California. She fully understands the everyday challenges and successes faced by salon owners and hairdressers. “Owning the salon since 1989 has taught me to do my best at growing individuals to be amazing at what they do”.
Lupe is known for her technical acumen and “real-life” classroom style. She has a passion for learning and a heartfelt desire to make learning fun. A gifted educator, a world-class colorist and a truly warm and caring individual, Lupe epitomizes the true spirit of inspirational education.




